Our
Research
explores the lived experience of professional Creatives in the current tech landscape.
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Generative AI is revolutionary and already transforming the Creative Industries in previously unimaginable ways.
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Our research documents this important industry transition from the viewpoint of the people most impacted - the professional Creatives themselves. And especially the next generation. The New Creatives.
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What is the future of human creativity? That's what we want to find out.
Our
current project
focuses on three key viewpoints. 1. Creatives professionals - especially New Creatives at the start of their career. How can you best build a career in this rapidly emerging landscape? 2. Creative organisations. What sort of creative employees and artists do you need for the future? 3. Creative educators. How do universities design courses given the whirl of change, excitement, and uncertainty now facing creative careers?
Participate
Interested in the future of human creativity? Let's connect.
Round Table
At a Round Table people with different expertise and experiences explore an important issue together. Everyone is on an equal footing, irrespective of background. Hence the name Round Table, drawn from the legends of King Arthur. Everyone shares a common interest. For us that's the future of professional creativity. Do you work for a Creative Industries Organisation? Are you an educator? Or someone from another industry altogether with a keen interest in human creativity? We'd love to welcome you at a Round Table. You'll help the research, have a great conversation, meet Creatives of all kinds, and enjoy free Fika together. Stockholm, Lisbon and London. Email to find out more.
Conversation and Coffee
Are you a New Creative? Maybe you're still studying, or job-hunting, or early in your career. We'd love to talk with you about your experiences so far, whatever they may be. An informal interview is a great way to get involved. Your perspective provides valuable insights for this important research project. And you'll be contributing to the future of the creative industries. Everything is anonymised and confidential. You can choose an Online or Face to Face interview. In London, Lisbon or Stockholm. We aim to have an enjoyable, informal conversation over a cup of coffee - or whatever you prefer. Free Fika if we meet in person! Email if you'd like to find out more.
Join our community
An easy way to connect is simply to join our mailing list. This is the best way to find out about our research findings as they emerge. We'll let you know about upcoming Round Tables and workshops, and how you can join great conversations with interesting people. Plus news about what's happening in the Creative Industries and generative AI, and Adaphra updates. Email Adaphra@gmail.com to join our mailing list
To find out more email Adaphra@gmail.com
About Adaphra
Adaphra is a research, education and consultancy company focused on the impact of AI on the world of creative professionals.
We have a special interest in New Creatives - people early on in their creative careers. And in Generative AI. What will this extraordinary new technology mean for New Creatives' professional futures? The creative possibilities are awesome. But there's also an important question. Will it still be possible to be a professional creative? We want to help make sure the answer is yes.
Our first project is to research and understand the real world lived experience of New Creatives. As it is happening here and now. This will help us collectively to develop ways to help New Creatives navigate the industry transition.
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So if you are a New Creative hoping for a professional career; or a Creative Organisation figuring out how to attract and train new talent in the current landscape; or an educational institution puzzling over how to prepare your creative students for the future then we'd love to talk with you.
Your perspective, your opinion and your story can help shape and support the future of human creative work.​
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Find out more by emailing Adaphra@gmail.com​
Our name
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The name Adaphra is inspired by two amazing historical figures.
Ada Lovelace created the very first machine language algorithm in 1843, and is considered to be the first computer programmer. An early computer language was named after her - ADA - and is still used today in air traffic control in Europe.
Aphra Behn is considered by many historians to be the first person to earn a professional living from writing. And like many creatives today, she had a side hustle - working as a spy in Belgium in the 1600s for the court of England’s King Charles II.
Though centuries apart, together they represent the power of technology and algorithms, and the drive to work as a creative professional. Adaphra is all about exploring the intersection of professional human creativity and the impact of the latest technology. Hence the name Adaphra.
Aphra Behn
Dall-E's take
Ada Lovelace
Dall-E's take
About Dr Rox
Dr Roxanne Stockwell (Dr Rox) is the CEO of Adaphra Creative Insights.
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Dr Rox has had a diverse career including working in education, law and the creative industries across a range of companies from start-ups to FTSE listed companies. Australian born and educated, she has always loved travel and the new experiences and perspectives it brings. She has Australian and UK citizenship, and residency in Sweden and Portugal.
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Throughout her professional journey these themes stand out: education, creative industries, leadership and innovation. She worked for over 20 years in senior leadership in higher and professional education in the UK. Innovation has been a recurring feature: from a theatrical start-up in Australia, to the very first university start-up within a FTSE 100, to working as a Chief Innovation Officer for a FTSE 250.
She has served as a member of several corporate boards as an executive and non-executive director, and as Chair for a membership body for specialist universities in the UK, the majority in the creative industries.
Dr Rox has had an eclectic university experience having studied in the UK and Australia with degrees in law, arts, theatre, and intellectual and cultural property. Most recently she completed an award winning Doctorate in Higher Education Management that investigated the lived experience of recent graduates as they began to navigate the job market. This was part of the inspiration for Adaphra, along with her love of the creative industries and interest in tech innovation.
